Devised for a copywriting course at The City College of New York (CCNY) where I graduated summa cum laude and earned a communications BA. These are three print advertisements for three brands, which I composed from communication objective and concept plan through execution.
Able to Take on Challenges
College students worry about falling behind, so this ad is intended to show that a healthy dose of energy can complement a fun and active lifestyle.
Confident & in Control
Younger men are reluctant to start using hair color, so I created this ad with the communication objective of reaching men at the first sign of gray.
Filled with Fascination
This ad challenges any notion that this cultural institution is shallow by highlighting the history, evolution, and significance of the topic it explores.