Speculative Ads

Devised for a copywriting course at The City College of New York (CCNY) where I graduated summa cum laude and earned a communications BA. These are three print advertisements for three brands, which I composed from communication objective and concept plan through execution.


Able to Take on Challenges

College students worry about falling behind, so this ad is intended to show that a healthy dose of energy can complement a fun and active lifestyle.

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Confident & in Control

Younger men are reluctant to start using hair color, so I created this ad with the communication objective of reaching men at the first sign of gray.

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Filled with Fascination

This ad challenges any notion that this cultural institution is shallow by highlighting the history, evolution, and significance of the topic it explores.

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